Bauer And Cmm Are Duopolists In The Hockey Skate Market
Hockey skating is one of the most popular winter sports in North America. It requires a sturdy and comfortable pair of skates to be able to perform well on the ice. Bauer and CCM are two of the top brands that dominate the hockey skate market. They have been the leading competitors in the industry for several years now. Bauer and CCM are duopolists that have a stronghold on the hockey skate market with their product range, reliability, and brand cachet.
The Market Share of Bauer and CCM
The hockey skate market has been dominated by Bauer and CCM for a very long time. These brands together have over 75% of the market share, with Bauer being the market leader with over 50% market share. The remaining share is divided among other small players like Reebok, Graf, and Easton, who have not been able to make significant inroads into the market. The strength of Bauer and CCM’s market share is a result of their long-standing reputation, the quality of their products, and the trust that customers place in their brands.
Product Range
Bauer and CCM have a wide range of hockey skates to cater to different playing styles, levels, and budgets. From kids' skates to professional-grade skates, they have it all. Bauer offers four different models of skates: the Vapor, the Supreme, the Nexus, and the JetSpeed series. CCM’s range includes the Ribcor, the Tacks, and the Jetspeed series. Both brands have skates that are designed for different types of players. For example, Bauer's Vapor series is designed for players who like speed, while the Supreme series is designed for power players. CCM’s Ribcor series is all about maneuverability, while the Tacks series is designed for power and control.
Reliability and Durability
Bauer and CCM are known for their high-quality products. The skates are made with durable materials, which means they can last for multiple seasons. The boots are made of synthetic leather, which is easy to break-in and comfortable for the feet. They also have advanced technologies embedded in the skate to offer comfort, support, and responsiveness. For example, Bauer’s Lightspeed Edge holder and CCM's SpeedBlade system are designed to provide better stability and speed on the ice. These technological advancements have made Bauer and CCM the preferred choice of many professional hockey players worldwide.
Brand Cachet
Bauer and CCM have been in the market for over a century and have established themselves as iconic brands in the world of hockey. They have created a loyal fan base that trusts their products and looks up to them. The brand cachet of Bauer and CCM is so strong that many players prefer to wear their skates just because of the brand name. This is because these brands have a reputation for excellence and have proven themselves over time. Bauer and CCM have invested heavily in marketing and advertising, which has helped to reinforce their brand image and make them an aspirational brand for many players.
Conclusion
In conclusion, Bauer and CCM are the two duopolists that dominate the hockey skate market. They have a vast product range, are reliable and durable, create excellent brand cachet, and have a stronghold on the market share. These elements combined make them the most preferred brands by professional and amateur hockey players alike. With the hockey market continuing to grow, Bauer and CCM are expected to maintain their dominance in the hockey skate market for the foreseeable future.